Downtown Orillia is gearing up for a unique holiday celebration as the businesses at 33 Mississaga St. E. come together for the third annual Holiday Hoopla.
On Sunday, Dec. 8, from 10 a.m. to 4 p.m., the mall space will transform into a bustling Christmas vendor market, with proceeds and donations supporting the "vital" work of Orillia's Salvation Army in the community.
One of the main attractions of the Holiday Hoopla is Pikachu Santa, a festive twist that’s become a local favourite. From noon to 2 p.m., visitors can have their photos taken with Pikachu Santa in exchange for a donation of a non-perishable food item or an unwrapped gift.
“People really like getting their kids' pictures taken with Pikachu Santa — it’s something that nobody else offers,” said Heather Fraser, owner of Oscar’s Variety. “You can go to the mall and get a picture with Santa, but you can’t get one with Pikachu Santa.”
Photos will be shared later in a private Facebook group, creating a cherished keepsake for attendees.
This year’s event promises to be bigger than ever, with 14 vendors offering a variety of goods, including Scentsy products, mugs, jewellery, knitting, baked treats, and more. Fraser emphasizes that it’s a great opportunity to find unique gifts, especially for Secret Santa exchanges.
“There are a lot of people who keep coming back every year,” Fraser said. “It’s getting bigger and better every year.”
The Holiday Hoopla is more than a festive market — it’s a chance to give back. Fraser, who has personally benefitted from the Salvation Army's assistance, speaks passionately about the organization’s impact.
“They do so much for our community,” she said. “Every Friday, they’re out in the back parking lot with their food wagon. They help with taxes, birth certificates, and vouchers for the thrift store if you’re in need. And the only time they really ask for help is at Christmas.”
Fraser notes the need for support is greater than ever.
“There are so many people struggling to afford rent or basic necessities. The Salvation Army helps a lot of people, and this event is our way of giving back," she said.
