NEWS RELEASE
QUEST ART SCHOOL AND GALLERY
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For 25 years, Quest Art School and Gallery has committed to bringing arts and culture to the area of North Simcoe. Quest has always aimed to create an inclusive and expressive space that has formed a strong community that relies heavily on connectivity and accessibility within artistic practices.
As we move forward in 2021 with new changes and new forms of learning and experiencing art, we have integrated a new look to represent our growth.
This rebranding has taken place over the past few months, lead by our Audience Engagement team, involving a collaborative effort and response to what it is that Quest symbolizes and stands for. Through consultation and working together, the visuals in the rebranding that you will become familiar with are a representation of our future.
Quest’s values and development are deeply rooted in the belief that arts education plays a significant role in helping to create a better society and community. One of our valued Board members, and Chair of our Audience Engagement Team, Dr. Adam Podolski describes the visions for Quest:
“A quest involves the desire and need for wonder and adventure from youth to the years ahead. A chevron has been incorporated in the Q of Quest to bring attention to the path ahead. Chevrons can also represent lengths of service too, one of Quest’s aims is to open up a path for creatives, paths within and to our creative community – in service, with gratitude, we aim to open up paths to wonder, to adventure, adding to a legacy while moving towards a road head.”
Much thanks to everyone involved, and sincere gratitude towards our Visual Designer, Anthony Mika.
"Working with Quest on their re-brand was a refreshing experience. The team came forward with a strong initiative as well as providing professional foresight with exactly what their new brand needed to achieve. Their ability to hone in on a clear brand message in order to reach a new demographic is what allowed for a logo solution that will bring forward a younger audience in the Midland community with excitement and a positive trajectory. "
Executive Director & Curator, Virginia Eichhorn, speaks to the fact that it was important to pay honour to the past and the foundations that built Quest Art School + Gallery:
“In developing the new logos, we wanted to create something that, while looking forward and being adaptable to new audiences, marketing and communication platforms, we made sure we showed that this was about the natural evolution and growth of Quest. As such, it was important to us to incorporate the Q and the chartreuse colour, which have long been associated with Quest into the new designs so that there is a strong visual sense of continuity. The rebranding successfully does this.”
Along with the rebranding, Quest has recently relaunched a redesigned website, created by Ryan Moreau. The new, enhanced website includes virtual exhibitions, demonstrations of art activities, Zine projects, interviews with artists, panel discussions about current exhibitions, and work by local high-school students. We are continuing to build the website and will be offering more programming including a partnership with Alzheimers Ontario, a members’ and volunteers’ area, and more! Quest Art School + Gallery recognizes that the roles of art galleries and schools are in flux. Art schools and galleries have a purpose that is generative and relevant beyond art appreciation. It has been stated that the most important contribution to a society's success is innovation: we provide opportunities for innovation to be nurtured and developed. Arts and culture are a means to public dialogue, contribute to a community’s creative learning, create healthy communities, provide a powerful tool for community mobilization and activism, and help build community capacity and leadership.
Quest is proud of the important role it plays in the North Simcoe community and we are excited about the opportunities to continue to grow and innovate!
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