Postcard Memories is a weekly series of historic postcard views and photos submitted by Marcel Rousseau. Some were previously published by the Orillia Museum of Art and History and in the book Postcard Memories Orillia.
This postcard of the steamer, Geneva, was mailed in 1907, two years after it was built.
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In 1914, it was licensed for 214 passengers.
As the network of roads expanded around the lakes, the passenger and freight services on the lakes were replaced by the automobile and truck. The Geneva was later sold to the Peterborough and Lake Simcoe Navigation Company and operated until around 1925, the last of the Lake Simcoe and Lake Couchiching steamers.